WILLIAM HILL PROMO CODE: BET £10 GET £30 IN FREE BETS*

The latest new account offer is available using the William Hill promo code below for new customers only. 18+, T&Cs Apply. begambleaware.org. To claim this offer click here. Commercial content - advertising disclosure.

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Ends: 31/01/2025

William Hill Promo Code

William Hill Promo Code – December 2024

William Hill is one of the leading bookmakers in the UK with a strong High Street presence coupled with an excellent online offering including a full website and apps on all Major mobile platforms.

A William Hill promo code 2024 is required when registering a new account so this page lists all the latest options that you’ll need. For those needing the promo code for the current William Hill promotion for sports betting then please be advised that it’s changed recently from H30 to a new code, simply press ‘Reveal’ at the top of the page to claim your William Hill sign up bonus today.

  • *William Hill Sports Bet £10 and get £30 in free bets: 18+. Play Safe. From 00:01 on 17.10.2022. 3x £10 free bets. Free bets expire after 30 days. New customers signing up through mobile or tablet device only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. begambleaware.org. #Ad

The latest William Hill promotion code for its popular sportsbook product, plus all other valid William Hill promo codes for Casino, Games, Poker and Bingo for 2024 are detailed below. For full details of all current deals read our William Hill new customer offer page.

What is the William Hill promo code?

The William Hill promo code for the UK is R30. You can use this William Hill promo code when registering for a new account, or simply press ‘Reveal’ at the top of the page to access the latest voucher code and qualifying link. For full details of all current deals read our William Hill new customer offer page.

What can I use the William Hill free bets on this festive period?

The Festive period is with us and there’s a plethora of top sport for you to enjoy and bet on across Christmas and into the New Year. Here are the highlights across football, horse racing and NFL heading into 2025:

Premier League

Boxing Day 26th December and Friday 27th December sees Gameweek 18 of the Premier League season with every game available to watch live on Amazon Prime Video.

Boxing Day, Thursday 26th December:

  • English Premier League: Manchester City vs Everton (Amazon Prime Video 12:30pm), Bournemouth vs Crystal Palace (Amazon Prime Video 3pm), Chelsea vs Fulham (Amazon Prime Video 3pm), Newcastle vs Aston Villa (Amazon Prime Video 3pm), Nottingham Forest vs Tottenham (Amazon Prime Video 3pm), Southampton vs West Ham (Amazon Prime Video 3pm); Wolves vs Manchester United (Prime Video 5:30pm); Liverpool vs Leicester (Amazon Prime Video 8pm).

Friday 27th December:

  • English Premier League: Brighton vs Brentford (Amazon Prime Video 7:30pm); Arsenal vs Ipswich (Amazon Prime Video 8:15pm).

Sunday 29th December and Monday 30th December sees the start of Gameweek 19 of the Premier League season with 3 games available on Sky Sports:

  • Sunday 29th December: Leicester vs Manchester City (Sky Sports 2:30pm); CrystalPalace vs Southampton (3pm), Everton vs Nottingham Forest (3pm), Fulham vs Bournemouth (3pm), Tottenham vs Wolves (3pm); West Ham vs Liverpool (Sky Sports 5:15pm).
  • Monday 30th December: Aston Villa vs Brighton (7:45pm), Ipswich vs Chelsea (7:45pm); Manchester United vs Newcastle (Sky Sports 8pm).

English Football League

Sky Sports have full coverage of the English Football League across the festive period from Boxing Day onwards. Coverage is across Sky Sports Main Event, Sky Sports Football and Sky Sports + channels.

Boxing Day, Thursday 26th December:

  • Charlton vs Cambridge United (Sky Sports Football 3pm); Derby County vs West Brom (Sky Sports Main Event / Football 5:30pm); Stoke City vs Leeds United (Sky Sports Main Event / Football 8pm).

Sunday 29th December:

  • Sheffield United vs West Brom (12:30pm Sky Sports Main Event Football); Derby County vs Leeds United (5:45pm Sky Sports Football); Middlesbrough vs Burnley (Sky Sports Football 8pm)

Monday 30th December

  • AFC Wimbledon vs Gillingham (8pm Sky Sports Football).

NFL in the Festive Period

Christmas Day – Wednesday 25th December

Christmas Day NFL sees a new innovation as two games are available to watch live for Netflix subscribers globally. First up are the Kansas City Chiefs (14-1) at the reigning Super Bowl champions travel to the Pittsburgh Steelers (10-5) kick-off 6pm UK-time. 9:30pm UK-time then sees a fascinating clash as the Houston Texans (9-6) top of AFC South host the Baltimore Ravens (10-5) who are in a head-to-head with the Steelers for supremacy in the AFC North.

Friday 27th December

  • Seattle Seahawks (8-7) @ Chicago Bears (4-11) – 1:15am Sky Sports

Saturday 28th December

  • LA Chargers (9-6) @ New England Patriots (3-12) – 6pm Sky Sports
  • Denver Broncos (9-6) @ Cincinnati Bengals (7-8) – 9:30pm Sky Sports
  • Arizona Cardinals (7-8) @ Los Angeles Rams (9-6) – 1:15am (Sunday morning UK-time) Sky Sports

Do you need a William Hill promo code?

You should also use the William Hill promo code R30 when registering – you can access the offer via our Reveal button at the top of this page or via any qualifying link.

William Hill Promo Code UK

Below we highlight the latest active William Hill promo code for their Sportsbook new customer offer and all other live UK promo codes. With such a rich history, William Hill are a household name and their internet business has taken off in recent years, driven by a superb football betting offering, in tandem with a superb new customer sign-up offer.

If you’re in the market for a William Hill Casino, William Hill Live Casino, William Hill Games or William Hill Vegas sign-up offer, then no promo code is required as part of the new player registration process. Simply fill out your details and leave the promo code field blank as our qualifying links activate the promotion.

William Hill ProductWilliam Hill PromotionsCountryWilliam Hill Promo Code UKQualifying Link
SportsbookBet £10 Get £30 In Free BetsUKR30Claim Here
PokerDeposit & Get £100 Bonus & Twister Discovery PackUKNo Promo Code RequiredClaim Here

Please note: the correct qualifying link and William Hill promo code must be used in order to claim the offer detailed for each of the products listed above. T&Cs apply, to read the terms specific to each offer listed simply click the qualifying link.

  • William Hill Sports Bet £10 and get £30 in free bets: 18+. Play Safe. From 00:01 on 17.10.2022. 3x £10 free bets. Free bets expire after 30 days. New customers signing up through mobile or tablet device only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #Ad
  • William Hill Poker Deposit & Get £100 Bonus & Twister Discovery Pack: 18+. Play Safe. Opt-in required. X1 per customer. New customers only, min first deposit/transfer £10 to poker account. Game restrictions and Terms Apply. Twister Discovery Pack: 1X tournament tickets total value of €6. 3x €1 Age of the Gods Twister, 3X €1 Twister. £100 Bonus Money: WHPoints to redeem Bonus (two stage redemption rate), expires in 45 days. Bonus Spins: x40 wagering. expires in 14 days, Max redemption £20.

William Hill use promo codes for their main Sportsbook new customer offer. Use our qualifying link and ensure the William Hill promo code 2024 field has the correct promo code within it when registering. The example below is for their current £30 free bet sportsbook welcome and highlights the correct R30 promo code for that promotion.

You will see the message Applied! when correctly populated. Click the ‘Agree and Join’ button become a William Hill customer.

All of the latest William Hill promotions across all of their products are listed on this page alongside the correct qualifying links and relevant William Hill promo code 2024 option.

William Hill Promo Code Ireland

William Hill have a huge online customer base in the Republic of Ireland and their dedicated € Euro Sports Sign-Up offer has its own dedicated Promo Code. William Hill Sports is dedicated to Horse Racing and Football and that works perfectly for Irish punters. Today’s active Ireland promo code for new William Hill Sports accounts is listed below with qualifying link, as are the full set of Casino, Live Casino, Games and Vegas William Hill promotions.

William Hill ProductWilliam Hill New Customer PromotionsCountryWilliam Hill Promo Code IrelandQualifying Link
SportsbookBet €10 Get €40 In Free BetsIrelandBB40Claim Here
PokerDeposit & Get €100 Bonus & Twister Discovery PackIrelandNo Promo Code RequiredClaim Here

Significant terms for William Hill Irish promo code new customer offers:

  • William Hill Sports Bet €10 and get €40 in free bets: 18+ Play Safe. New customers using Promo code BB40 only. Min €10 stake, min odds 1/2, free bets paid as 4 x €10, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply. See full terms here. gamblingtherapy.org. #Ad. For further details read our William Hill BB40 Promo Code page.
  • William Hill Poker Deposit & Get €100 Bonus & Twister Discovery Pack: 18+. Play Safe. Opt-in required. X1 per customer. New customers only, min first deposit/transfer €10 to poker account. Game restrictions and Terms Apply. Twister Discovery Pack: 1X tournament tickets total value of €6. 3x €1 Age of the Gods Twister, 3X €1 Twister. €100 Bonus Money: WHPoints to redeem Bonus (two stage redemption rate), expires in 45 days. Bonus Spins: x40 wagering. expires in 14 days, Max redemption €20.

For further details read our William Hill new customer offer Ireland page.

How To Claim Your William Hill New Customer Offer

Claiming your William Hill new customer welcome bonus is easy, simply make a note of the William Hill promo code option as listed in the table at the top of this page and follow these simple instructions.

  • Step 1 – Close any instances of the William Hill website on your browser.
  • Step 2 – To access the William Hill Sportsbook Bet £10, Get £30 free bets welcome offer claim here – our Sportsbook links qualify you for and entitle you to the £30 free bets welcome offer. New customers in the Republic of Ireland receive a Bet €10, Get €40 in Free Bets offer.
  • Step 3 – Now you’ve landed on the William Hill website. Click the “Get Started” button in the middle of William Hill’s website.

william hill new customer offer

Now start filling out your details. You’ll be asked to enter a username and password, which you should record and keep private – you need these details ongoing to login. Remember to ensure that the ‘Promo Code’ field is populated with the promo code R30 to activate your £30 in free bets. You will see the message ‘Applied!’ when correctly populated. Click the ‘Agree and Join’ button become a William Hill customer. Republic of Ireland promo code is BB40.

  • Step 4 – Now you’ve registered, it’s time to make your first deposit. It’s imperative that you make your first deposit via a debit card. The reason being that customers placing their first deposit via Paypal, Neosurf, Paysafe, Nuvei Apple Pay, Neteller, Skrill, ecoPayz, Kalibra/Postpay or William Hill PLUS Card will not qualify for this R30 promo code free bet offer. Deposit at least £10 (UK) or €10 (Republic of Ireland) and place your first Sportsbook qualifying bet with minimum stakes of £/€10 win or £/€10 each-way (in total £/€20) at odds of at least 1.5 (1/2). Qualifying bet can be pre-match or in-play.
  • Step 5– William Hill will credit your account with 3 x £10 (UK) or 4 x €10 (Republic of Ireland ) free bet tokens when your first qualifying bet is settled. You now have 30 days (bonus period) to use the 3 x £10 bets. The bonus can be spent on any bet type, but must be used as one single transaction and cannot be partially redeemed. The bonus tokens can be used with the Cash Out feature.

William Hill Promo Code 2025 Updates

The William Hill promo code and other promotions detailed on this page are due to run into 2025. If any of the deals change before that time then we’ll list the updated promotions and William Hill promo code 2025 details on this page.

William Hill Promo Codes - Q&A

Question: What is the Promo Code for William Hill?

  • Answer: When opening a new account with William Hill, the registration customer journey has a Promo Code field. When opening a William Hill Sportsbook account you will need to input the promo code R30 into the Promo Code field to activate their up to £30 or €30 free bet promotion.

Question: How do I get my £30 free bet on William Hill?

  • Answer: Simply access the William Hill website using a qualifying link such as this, register your details and input the William Hill promo code R30 into the appropriate section. Your free bets will come in the form of 3x £10 free bets and will be made available to you when your qualifying first bet has settled.

Question: Do I need to populate the William Hill Promo Code field?

  • Answer: When opening a William Hill Sportsbook account, you will need a promo code to activate their Bet £/€10, Get €30 free bet. William Hill have always have always used a promo code as part of their customer sign-up journey and by inputting the promo code R30 the £30 free bet is locked-in, as long as you make your first deposit via a debit card and place a correct first qualifying bet.

Question: What happens, if when registering for a new account, I do not enter the correct promo code?

  • Answer: William Hill use the R30 promo code to access their headline Sportsbook promotion. So make sure that the correct promo code populated within the “Promo Code” field within the registration page, as a failure to do so could result in the your free bets promotion not being activated.

William Hill Apps For iPhone And iPad

The promo code for William Hill’s various mobile apps are the same as those listed in the table above. Use the links in the table to register online or download the app using the links below:

william hill sports william hill casino william hill live casino

Case Study – How I Use William Hill By Paul Williams

William Hill is one of the bookmakers that I use most regularly and I’ve been using them for over a decade now with no issues. I have no hesitation in recommending them to anyone considering using them as their bookmaker.

I occasionally use William Hill for horse racing and football, however it’s golf that I tend to use them most heavily for as their combination of each-way terms and odds is amongst the very best in the market.

For regular full-field events on the PGA Tour, William Hill tend to move to 8 places each way, 1/5 odds early on a Monday afternoon whilst largely maintaining their opening stance on prices. Yes the prices will move if they’re an outlier given the enhanced place terms, however they’re certainly not as quick as others to take a knife to their odds.

‘Scratch of the Day’ is a fun reason to come back to William Hill regularly with different offers available and their racing bet boost adds a bit of extra value to their odds on the horses.

William Hill Maximum Payouts

One area that’s often overlooked when selecting which bookmaker to use is their maximum payout ceilings. The reason this matters is that each bookmaker sets their own daily limit by sport above which they won’t pay out any winnings, and these limits can and do vary massively.

Where this becomes relevant is typically for accumulator bets where small stakes can result in large payouts if you manage to get all legs correct. For horse racing this might be an each-way accumulator or lucky 15/31/63 type bet; for football this is more likely to be an 8- or 10-fold accumulator on the match result, for instance. Regardless of the style of bet, if you do hit the jackpot what you don’t want is to find that your winnings are capped simply because you placed your bet with the wrong bookmaker.

Here’s a summary of some key sports and William Hill’s maximum payouts compared with some others in the market:

SportWilliam Hill Max PayoutWorst Max Payout
Premier League£2,000,000£250,000 (888 Sport)
UK Horse Racing£1,000,000£100,000 (Unibet)
PGA Tour Golf£250,000£100,000 (BetVictor)
Men’s ATP Tennis£100,000£75,000 (888 Sport)
NBA Basketball£250,000£50,000 (Paddy Power)
NFL American Football£250,000£50,000 (Paddy Power)

For a comprehensive overview of this topic read this excellent William Hill maximum payout guide.

William Hill Scratch Of The Day

There are daily sports giveaways available with William Hill’s ‘Scratch of the Day’ which allows UK & Ireland customers the chance to match three prizes on a daily virtual scratchcard and win the displayed prize.

Prizes can be in the form of free bets, bet boosts, epic odds or exclusive odds that you can use on a variety of events once you’ve opted into the prize.

  • One offer per customer, per promotion. Player restrictions and individual promotion terms apply.

william hill scratch of the day

William Hill Football Epic Boost

William Hill football punters are eligible for a weekly ‘Epic Boost’ on any Football Build #YourOdds bet containing 3 or more selections at combined odds of 3/1 or bigger.

Football Build #YourOdds is William Hill’s answer to the ‘bet-builder’ propositions that have become increasingly popular over recent times, allowing punters to combine elements of their choosing from the same match in a single bet. So whether it’s goals, corners, cards, or other aspects of the beautiful game that you like to bet on, you can combine them to your heart’s content with William Hill.

The Epic Boost then adds between 25% and 100% as a bonus to the odds on a maximum stake of £5, meaning you have the potential to win even more if your selections are all correct!

  • Epic boost valid of Football Build #YourOdds markets of 3 selections at 3/1 or bigger. Singles only. 1 boost per customer per week. Every Sunday from 00:01 to 23:59 the following Saturday. Max stake £5. Online only. Full T&Cs apply.

william hill epic boost

2025 Sporting Calendar – William Hill Coverage

2025 promises to be a huge year for sport with a whole host of major events to enjoy and, as ever, William Hill will have every angle covered. Once the customary Christmas tradition that is the World Darts has finished on January 3rd, snooker takes the lead with its iconic Masters tournament which begins on Sunday 12th January at the Alexandra Palace in London.

As usual, tennis fans have the 4 Grand Slams to get their teeth into, also beginning with the Australian Open on January 12th, followed by the French Open in May, Wimbledon in June, and the US Open in late August.

Likewise, golf fans see their Majors season kick off, as is tradition, in April with The Masters at Augusta National from Thursday 10th April. The PGA Championship returns to Valhalla in May 2025 and to the scene of Justin Thomas’s maiden Major victory, with Oakmont in Pennsylvania the venue once again for the US Open in June. Then, to complete the set, The Open Championship returns to Royal Portrush on the 17th of July for 4 days of the very best links golf on the Northern Irish coast, with Shane Lowry looking to repeat his runaway win in 2019.

In terms of cricket, it’s the shorter format that takes centre stage in 2025 with the ICC Champions Trophy the main international competition, starting on February 19th and being hosted this year in Pakistan with the top 8 ranked ODI sides in attendance.

Horse Racing fans have the Cheltenham Festival to look forward to in its regular calendar spot of mid-March, with the Grand National moving back a week compared to last year with the 3-day festival beginning on April 3rd with the big race itself on Saturday 5th. Royal Ascot, Glorious Goodwood and The Derby at Epsom are also huge race days where the very best horses grace us with their presence.

Rugby fans have the Six Nations to look forward to which starts on the 31st January, and F1 fans will be circling the 6th of July in their diaries for the return of the British Grand Prix to Silverstone.

And then let’s not forget football. The League Cup final is on March 16th this year, with the FA Cup final being held on the 17th of May. The final of the EUFA Nations League will be on the 8th June following the semi-finals earlier that week, then it will then be all eyes on the start of the 2025/26 football season which will start at the beginning of August.

There’s plenty more world-class sport to enjoy in 2025, here are some of the highlights for your diary:

  • January 12th, Snooker: The Masters
  • January 12th, Tennis: Australian Open
  • January 31st, Rugby: Six Nations
  • February 9th, NFL: Super Bowl LIX
  • February 19th, Cricket: ICC Champions Trophy
  • March 11th, Horse Racing: Cheltenham Festival
  • March 13th, Golf: The Players Championship
  • March 16th, Football: EFL Cup Final
  • April 5th, Basketball: NCAA Finals
  • April 10th, Golf: The Masters
  • April 13th, F1: Bahrain Grand Prix
  • Apr 19th, Snooker: World Snooker Championship
  • Apr 5th, Horse Racing: Grand National
  • May 3rd, Horse Racing: Kentucky Derby
  • May 9th, Ice Hockey: World Championship
  • May 15th, Golf: US PGA Championship
  • May 17th, Football: FA Cup Final
  • May 25th, Tennis: French Open
  • June 6th, Horse Racing: The Derby
  • June 8th, EUFA Nations League Final
  • June 12th, Golf: US Open
  • June 17th, Horse Racing: Royal Ascot
  • June 30th, Tennis: Wimbledon
  • July 6th, Formula 1: British Grand Prix
  • July 19th, Golf: Open Championship
  • July 29th, Horse Racing: Glorious Goodwood
  • August 25th, Tennis: US Open
  • September 24th, Golf: Ryder Cup
  • October 11th, Rugby League: Super League Grand Final
  • November 13th, DP World Tour Championship
  • November 17th, Tennis: ATP Finals
  • December 14th, Darts: World Championship
  • December 26th, Horse Racing: King George VI

William Hill Promo Code Football – 2024 Season

With the 2024/25 Premier League season already more than a quarter of the way through, this year is setting up to be one of the most exciting in recent times with pre-season favourites Manchester City not having it all their own way by any means.

Having lost 4 games on the trot in all competitions before the November international break, Pep Guardiola’s men trailed Liverpool by 5 points before the superstars of each team headed off to their respective home countries’ training camps, meaning that The Reds had become clear favourites to halt City’s dominance of the EPL.

With the busy December period likely to provide pivotal to the chances of those teams with any aspirations of the title or European places, all eyes will be on the fixtures of City, Liverpool, Chelsea and Arsenal as they jostle for position in the league.

Surprise package Nottingham Forest are making a bold attempt to secure European football next season with striker Chris Wood firing on all cylinders this season, however there’ll undoubtedly be pressure from the likes of Spurs, Newcastle and Aston Villa as we head through the festive period,

And then there’s Manchester United to consider who’ll be looking for an instant improvement in their league position under new manager Ruben Amorim. The Red Devils have started the campaign poorly with key players simply underperforming, so it will fascinating to see if the forming Sporting CP boss can bring the best out of Rashford, Fernandes and the like.

The fight for the title and European football is fierce, however at the other end of the table there’s a titanic battle for Premier League survival.

Promoted sides Leicester, Ipswich and Southampton have all picked up their first wins of the campaign, but all three are still in a dogfight to retain their place at football’s top table in what may prove to be a mini-league of five with them, Wolves and Crystal Palace.

William Hill will, as ever, have a multitude of outright and individual match markets available for betting upon as the action continues through the middle part of the season.

Gameweek 18 & 19 fixtures are as follows:

Thursday 26th December

  • Manchester City vs Everton
  • Bournemouth vs Crystal Palace
  • Chelsea vs Fulham
  • Newcastle vs Aston Villa
  • Nottingham Forest vs Tottenham
  • Southampton vs West Ham
  • Wolves vs Manchester United
  • Liverpool vs Leicester

Friday 27th December

  • Brighton vs Brentford
  • Arsenal vs Ipswich

Sunday 29th December

  • Leicester City vs Manchester City
  • Crystal Palace vs Southampton
  • Everton vs Nottingham Forest
  • Fulham vs Bournemouth
  • Tottenham vs Wolves
  • West Ham vs Liverpool

Monday 30th December

  • Aston Villa vs Brighton
  • Ipswich vs Chelsea
  • Manchester United vs Newcastle

Wednesday 1st January

  • Brentford vs Arsenal

SHORT FACTS - WILLIAM HILL

  • Company Name: William Hill plc.
  • Registered Offices: Greenside House, 50 Station Road, Wood Green, London.
  • Founded: 1934 by William Hill
  • CEO: Philip Bowcock.
  • Employees: 16,000.
  • Company Registration: Registered in England company number 4212563.
  • Licenses: UK: British Gambling Commission under licence number 39225; Gibraltar: Government of Gibraltar & Gibraltar Gambling Commissioner licence numbers RGL 034 & RGL 042.

WILLIAM HILL CUSTOMER SUPPORT

William Hill customer support may be reached through:

  • Live Chat is available .
  • Email: customerservices@williamhill.co.uk
  • Freephone: UK Freephone: 0800 0856 296 (calls are now free from mobiles).
  • International Freephone: 00800 3551 3551
  • Twitter: @WilliamHill

William Hill Safer Gambling Tools

As a responsible operator, William Hill have a whole host of safer gambling tools at their members’ disposal.

You can fully track your activity and access your longer term profit and loss, plus they have flexible deposit limit options to ensure you can control how much you spend on a basis that suits you. ‘Gaming Time Reminders’ also allow you to keep tabs on how long you’re playing for and manage your time accordingly.

Time Out options are available for anybody who wants to take a break from using William Hill for a period of time, and of course there’s the option to self-exclude if you prefer.

About The Author - Paul Williams

This article was written by Paul Williams and published at 09:14GMT 24.12.24.

Paul has been involved in the gambling industry for well over a decade and has extensive experience of using both online and offline bookmakers as well as writing about gambling-related features and offers.

This experience has helped shape Paul’s value-oriented approach to sports betting, with a particular focus on the bookmakers who offer better odds and customer promotions. Paul’s favourite sports for betting on are golf and football.