Best Bookmaker For Football

As ever, the question on every football punters’ lips is exactly which is the best bookmaker for football betting?

To attempt to answer the question, we’ve looked at 3 distinct areas:

• Generosity of the new customer offer
• Quality of extra football promotions
• Maximum payout for football

Without further ado, here’s how it all pans out:

Of course, it’s always nice to get a welcome bonus or some free bets when registering a new account with a bookmaker, and there are undoubtedly a number of attractive new customer promotions available for betting on football.

To simplify things, we’ve ranked a top 10 of the latest offers in order of generosity, based on the amount of free bets/bonuses you get relative to your initial first deposit, summarised in the table below:

1. The most generous new customer offer on the market at present when it comes to football betting is undoubtedly from bet365.

A deposit and bet of £10 or more unlocks £50 in free bets which can be used on football, or any other sport if you prefer. New customers will notice that there’s a ‘Bonus Code’ section on the registration form: code SPORT50 can be used in this section, but doesn’t change the bonus amount from the advertised £50 in free bets. For further details click here.

• Key terms: Bet £10 & Get £50 in Free Bets for new customers at bet365. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required. The bonus code SPORT50 can be used during registration, but does not change the offer amount in any way. #Ad

It’s all well and good having an attractive new customer promotion for football betting, however what about ongoing offers and promotions that will keep you loyal? In football there are some common promotions that run (or don’t run) on selected bookmakers which we’ve detailed below.

2 up payout: In the bookmaker game, any good idea tends to get duplicated and reworked across the industry over time, and with the ‘2 up’ type proposition we expect this to be the case.

The premise with this offer is simple: if the team you back to win a game goes 2 goals ahead at any point in the match then the bet is settled as a winner. Plenty of games get turned around from 2 goals down, so this is a real winner from a punter’s perspective.

bet365 offer an excellent propositions in this respect, further details below:

bet365 – 2 Goals Ahead Early Payout Offer

• Get selections settled early if the team you back goes two goals ahead with bet365.
• Place a pre-match bet on the standard Full Time Result market for Soccer games from selected competitions, and get your selections settled early if the team you back goes two goals ahead with bet365.
• New and Eligible customers only. Bet restrictions, time limits and T&Cs apply. Registration required. For further details click here

Accumulator bonuses: Football accumulators have long been one of the most popular forms of betting. From the weekend ‘long lists’ that were the staple of every High Street bookmaker back in the day, to the plethora of markets that you can now bet on, combining results for a bigger potential return is still top of many punters’ list.

Odds are important when choosing which bookmaker to use for your acca, however just as critical – if not even more so – is choosing a bookmaker that offer additional bonuses for winning bets.

Acca Boost: The new 100% Acca Boost means you can now double your winnings on accumulators across a range of sports and competitions with bet365!

The Soccer, Tennis and Multi-Sport Acca Boosts have been combined into a fantastic new 100% Acca Boost, giving you the chance to combine selections from your favourite sports and double your winnings on qualifying accumulators with bet365.

• New & eligible customers only. Minimum odds, bet restrictions and T&Cs apply. This boost applies to winnings on accumulators of 2 or more selections placed on any combination of qualifying sports, placed from 12:00 UK Time on 6th August 2024. For more information about all offers please visit the bet365 website. Registration required. Full details of this market-leading offer are available here.

Boosted Odds : Everybody likes boosted odds. Grabbing a market-best price on your football selection be that on Win Market, First Goal Scorer, Anytime Goal Scorer or Both Teams to Score markets bets is a great feeling and a superb way to boost the chances of making a profit. Boosted Odds can be in the form of selected odds in a selected market, or across a small number of online bookmakers, available via your Betslip, so you can choose, when and how to use it.

Ladbrokes were the very first online bookmaker to offer a specific Odds Boosts promotion, an offer which runs till this very day. With 4 Odds Boosts – includes Football and Horse Racing – available each and every day, for customers, you can select which Boosts to use. Typical boosts available are below:

Specific Football Odds Boost : Enjoy one Football Odds Boost per day on any pre-match or in-play markets that you select.
Specific Football ACCA Odds Boost: Hit Boost in your Betslip to get a bigger price on your 5+ football ACCA.
Daily Odds Boost Available on Any Sport of Your Choice: Every day this generic – all-use – Odds Boost is available, which you can choose to use on Football, Horse Racing, Golf or any Sport of your choice.

• This Sports Promotion is open to new and existing Online, Mobile & Telephone real money customers aged 18 years or over betting in either £/€ currency whose betting accounts are registered in the UK & Republic of Ireland that are eligible to receive sports promotions from Ladbrokes.
• To claim your Odds Boost, login from 00.00, go to your My Account section and your Odds Boost will appear detailing what market the token is applicable to. It will also appear on your bet slip if the token can be used on the selected market and on your betslip if applicable to the market selected.
• Each Odds Boost token will increase the potential returns on all selections in a betslip by means of lengthening the price of each selection. For further details click here.

Another important aspect to consider when placing your bet is what should happen if you hit the jackpot. Perhaps you land a massive accumulator across a number of matches, or accurately predict a correct score Yankee or Lucky 15 bet. Congratulations are in order first and foremost, however will all bookmakers pay out the full amount? Well that depends on a number of factors.

Firstly, it’s important to note that each bookmaker has their own daily payout limit for each sport. This can vary wildly depending which sport you’re betting on and which bookmaker you’re looking at specifically. For instance, using UK horse racing as an example, 888Sport offer a maximum payout of £100,000, whereas bet365 and William Hill offer a £1,000,000 ceiling.

This is equally important for football betting. The table below details the daily maximum payout ceilings of the leading UK-facing bookmakers for easy comparison:

As you can see, if you’re the kind of punter who likes to place accumulators with the potential to win big money, it’s important that you’re using the right bookmaker in the first instance. Maximum payouts subject to change and may vary based on individual accounts.

You can read more about the market-leader in this comprehensive bet365 max payout guide.

Boiling it all down, it’s not really close as to which bookie offers the best football betting proposition, with bet365 leading the way in just about every category.

A generous bet £10 get £50 new customer offer, combined with market-leading football promotions and a £1m maximum payout, puts bet365 right at the top of the tree. If you’re not already a bet365 customer then details of their new account offer and bonus code are below: